Translated materials show your target audience that you are committed to engaging and relating to them better, valuing their cultural differences and heritage. This will result in more meaningful connections and create better experiences for your audience.
Here are 3 reasons to consider using an Arabic translation agency in Dubai:
Reach a Wider Audience
Arabic is an increasingly strategic language to target in terms of global reach, with over 400 million people worldwide who speak it as their native or first language. It’s used by 22 countries in the Middle East and North Africa, providing a great opportunity for brands to expand their reach by engaging with Arab consumers.
A benefit of using Arabic translation services in Dubai is that it helps reach a wider Middle Eastern audience, being a city filled with multiple Arab nationalities. This audience includes key natives from Algeria, Tunisia, Libya, Egypt, Iraq, Morocco, Sudan, Jordan, Syria, Lebanon, Palestine, Oman, Bahrain, Qatar, Saudi Arabia, Kuwait and the United Arab Emirates.
Having an understanding of behavioral and cultural differences across nationalities gives businesses a major advantage, effectively targeting an expanded audience. Using Lingo as your translation agency will help you communicate your message more effectively and build your brand awareness in the Middle East. If you are looking to expand your business into new markets, using a translation service will help communication and sales strategies be more relatable, to connect better to international consumers.
Arabic is a Complex Language
Arabic has many distinct dialects that need to be considered when targeting, for example, mass Arabic-speaking or GCC-specific audiences. There are also major copywriting differences between formal and informal Arabic, where social media content that tends to be informal will differ greatly in a brand’s website translation. When translating English to Arabic, the word may need to be adapted or changed to match its original meaning; this is common when looking at copywriting for advertisements.
The Arabic language is both cultural and contextual, needing an in-depth knowledge of the language as a whole. Arabic has unique grammar rules that can be difficult to master, even for native speakers. This is why an expert translator is needed to determine the right words to use for the target audience and industry, in line with the brand’s guidelines.
Quality assurance when using a translation agency is a major benefit, avoiding errors and misinterpretations. At Lingo, our professional linguists proofread all projects to ensure the highest quality and accuracy. Using Arabic translation services in Dubai can give you access to native Arabic speakers who can ensure that your message is accurately interpreted by your intended Arabic-speaking audience.
Boost Your SEO Rankings
Search engine optimization (SEO) is an important part of a digital marketing strategy. SEO content helps get your website on the first page when someone searches for topics or needs related to your business. It is a complex process that requires a lot of work, but it is well worth it if your website becomes the one that everyone sees first with no advertising fees needed.
Arabic ranks in the top 5% of internet users worldwide, making Arabic SEO a strategy worth considering. Localizing your content, especially if your business is based in the Middle East, will help open up new sales and digital traffic channels. Translating your website, e-commerce platform, social media or other digital channels can help you rank higher for Arabic searches in Google. Using Lingo as your Arabic translation Agency will help increase your digital visibility and ranking, writing quality Arabic content to access customers searching in Arabic.
Optimizing social platforms with highly searched keywords in Arabic is also a strategy worth considering. Translating captions from English to Arabic, and even subtitling video content, will help increase profile visits from Middle Eastern target audiences. This also helps to ensure that your business is seen by potential customers who may not usually be able to access your content due to language barriers.
Arabic is an important language to consider for global campaigns and market expansion strategies. With Lingo, you have access to professional Arabic translation and copywriting services to help boost your success.