The Meat Circle | Creative Direction & Brand Consulting

The Meat Circle is a modern butcher and gourmet food concept, launched in December 2023. It is part of the Aamro Group, a family-owned business specializing in global logistics, freight, and shipping services. Their global connections lead them to expand into the food industry to deliver premium, fresh, and unique meat products to the UAE. Our co-founder Salam had the pleasure of leading their brand positioning strategy, advising the group on all aspects of the marketing plan needed for their launch. We also led the creative direction for their content shoot, including their initial social media posting plan.

The Meat Circle


Brand Strategy, Marketing Consulting, Sales Strategy, Social Media Content, Creative Direction, Copywriting.